Louie’s Lures®

Louie’s Lures stands at the forefront of the fishing tackle industry, renowned for their dedication to craftsmanship, precision, and performance. Established in the United States, this eminent brand takes pride in producing handcrafted soft plastic baits, meticulously designed by skilled artisans to ensure unparalleled realism and action. Their groundbreaking core shot technology sets them apart, offering baits that flawlessly mimic live bait movements, making them irresistibly enticing to fish. Featured prominently in tackle shops across Illinois, New York, and Florida, Louie’s Lures has garnered the trust and admiration of thousands of satisfied customers. Moreover, the brand’s commitment goes beyond product excellence. With over 13,000 Team Louie members nationwide, they foster a community of avid anglers and champion waterway sustainability through active participation in shoreline cleanups. Their reputation is further bolstered by glowing reviews, affirming Louie’s Lures as the epitome of quality, innovation, and value in the fishing realm.

RoleOwnerSoft Plastic Baits OfferedStick baits, Core shot stick baits, laminate stick baits, Core shot ned worms, Split-tail jerkbaits, & Razor crawsEstablished2015Websitelouieslures.com