Branding

Welcome to my blog, where I share my experiences, strategies, and insights into the worlds of fishing and remodeling. As the owner of Louie’s Lures, I’ve been deeply involved in the fishing industry since 2015, constantly testing, innovating, and refining soft plastic baits to help anglers land more fish. Beyond the water, I serve as the Vice President of Rohrer for Construction and Rohrer Handyman Services, bringing years of hands-on experience in residential remodeling and home improvement. My journey in both industries has been shaped by continuous learning and essential networking—staying ahead of trends, collaborating with skilled professionals, and surrounding myself with people who push me to grow. This blog is where I bring all of that knowledge together, providing practical advice, expert strategies, and firsthand insights to help anglers and homeowners make informed decisions. Whether you’re looking to up your fishing game or tackle a home renovation project, you’ll find real-world expertise here.